BIO
It's All About Communication

"I've spent the greater part of my career at the intersection of marketing, technology and strategy and I love it here. One of my goals is to help each of our Clients reduce their cost of customer acquisition as they move from print to digital and then beyond. I think we've gotten pretty good at it.

I firmly believe good marketing is about getting people to know, like and trust you while you provide them with something that they value. Technology is no longer the bottleneck. What holds most marketing execs back today is a lack of determination to continuously provide value throughout the buyer journey. What frustrates most sales managers today is time wasted on tasks that marketing promised to deliver.

We aim to close that gap by providing sales execs and business owners with superior insight and tools that help them close more deals while offering marketing execs control over their brand along with the freedom to test new markets."

Ted Box is a #1 international best selling author in addition to being the founder and CEO of BoxOnline, a Swiss-based incubator for startup technology ventures that was established in 1999 to help some of the most compelling brands in the world harness technology to create exceptional Customer experiences.

For more than 25 years, Ted has led teams on the cutting edge of software development, at the intersection of marketing and technology delivering results for firms such as AT&T, BroadVision, Tumbleweed, The Swiss Post, Virgin Group, WPP, FindWhat, Yahoo!, Fantastic Corp., Micrognosis, Swisscom, Thomson Reuters, DuPont, Porsche, IBM and dozens more.

Ted often says he learned marketing best practices from some of the best in the world, and it all started with analytics. When he founded BoxOnline, his goal was to help businesses solve marketing problems at scale. Today, he continues on that journey, helping organizations improve their marketing ROI and harness technology to create exceptional Customer experiences.

"Interrupting people with ads is no longer an option for marketers. It just doesn't work. Our audience expects to be treated with respect. Marketing should be about getting people to know, like and trust you while you provide them with something they value. We firmly believe in creating software that facilitates this objective."

Ted often speaks at conferences on a range of topics:
- The Connection Age (Why broadcast is broken)
- Accelerating Your Sales Funnel (3 ways to reduce CAC)
- Digital Content Distribution (5 solid reasons to dump PDFs)
- Boost Your Marketing ROI in 90 days
- 3 Ways To Get Inbound Working For Your Business.

He addresses the evolution of digital marketing, traffic generation methods, the social web and issues influencing the effectiveness of MARCOM. Ted also conducts best practice workshops for leading marketers and lectures at the ZfU International Business School in Switzerland.

When he is not solving compelling marketing puzzles, Ted is out sculling, scuba diving, snowboarding or composing music and doing his best to keep up with the ever-evolving world of tech.